STUDIO BTOA is a NYC-based product design consultancy with a global visual perspective, bridging products and brands from local vision to international markets.
纽约产品设计咨询公司，以国际化视觉视角，协助产品与品牌视觉完成从本地构想到出海落地。
The Services
Product Design Consultancy Through Visual Storytelling
Through visual storytelling and cross-cultural design thinking, we help products communicate clearly across international markets—bridging strategy, interaction, and visual expression.
通过视觉叙事与跨文化设计思维，我们帮助产品在不同市场中清晰传达价值，将产品策略、交互体验与视觉表达整合为统一的产品语言。
Product Visual Identity & Global Design Systems Consultancy
From visual language and design systems to typography, color, and motion, we help establish flexible identity frameworks that balance global consistency with local relevance.
从视觉语言、设计系统到字体、色彩与动效原则，我们协助建立兼顾国际一致性与本地适配性的视觉框架，支持产品长期演进。
Product Narratives & Go-to-Market Visual Consultancy
From product narratives and launch storytelling to marketing visuals and social content, we help teams express product value clearly and consistently across international touchpoints.
从产品叙事、发布视觉到营销物料与社交媒体内容，我们帮助团队在全球不同触点中统一表达产品价值，提升品牌认知。
The Experience
Ran-Z (LLC)
Founder and Creative Director
With over a decade of experience in product design, visual systems, and storytelling, she has worked with organizations including Pentagram Design Agency, Microsoft, Google, Apple, Netflix, Spotify, etc., bringing a global perspective to product and brand design.
创始人以及创意总监在产品设计、视觉体系与视觉叙事领域拥有十余年经验，曾与 Pentagram 设计事务所、Microsoft、Google、Apple、Netflix、Spotify 等机构合作，为产品与品牌设计带来国际化的视角与跨领域经验。
Ran-Z Linkinin
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